CBD has gained impressive popularity in recent years, both as a general health supplement and within professional sports circles.
Believed to carry properties that assist in easing tension, many athletes have worked CBD into their rigorous routines. It has risen to such prominence that there are even standardised regulations concerning use of CBD in professional competitions, placing it in a curious position of a possible conventional health supplement.
CBD is a versatile compound that can be taken various different ways. This means that it comes in many forms, used in everything from oils and capsules to muscle rubs and topicals. Despite all these options one of its consistently most popular forms is in the CBD edible.
CBD edibles come infused into a wide range of foods, from cookies and brownies to all kinds of sweets. Their popularity can be accredited to their straightforward nature, being easy to take and easy to measure, not to mention being discreet and transportable.
Any CBD manufacturer hoping to find success with CBD edibles would need to realise these strengths and build on them, which is exactly what Orange County CBD has done.
CBD is a naturally occurring component of the cannabis plant. Extracted and filtered for legal use in the UK, CBD operates by interacting with a part of the human body called the endocannabinoid system.
CBD interacts with this system in a similar way to how cannabinoids produced by the body do.
This is the primary reason that people take CBD, seeking the relief and ease of tension this endocannabinoid interaction delivers.
CBD cannot get a person “high” as several common misconceptions suggest. CBD is non-psychoactive, one factor that makes it legal to use in competitive sporting events.
However, it should be noted that certain CBD products contain THC, the component of cannabis that does get a person “high”.
In the UK THC is in too small a concentration to have any measurable psychoactive effect. In order to avoid this compound entirely many athletes will only use CBD edibles made from broad spectrum CBD or CBD isolate, which have had all traces of THC removed.
CBD edibles are ingested, meaning that they have to pass through part of the digestive system before taking effect. This gives them what is known as a low bioavailability, meaning that their impact takes longer to be felt and is generally less intense than other methods. This has great appeal for those CBD users who are looking for a more mellow dosing option.
This advantage goes hand-in-hand with the other great benefit of CBD edibles: discretion. Whereas CBD oils require the use of an applicator and CBD capsules are distinctly “medicinal” in appearance, taking CBD edibles is as nonchalant as taking a bite.
CBD gummies and cookies in particular benefit from both this discretion and an eminent portability, making them the most popular CBD edible products on the market today.
CBD edibles are also an attractive option for many CBD manufacturers. CBD itself is relatively easy to infuse into foods, usually being suspended in an oil and coming with a long shelf life. This has led to the rise of CBD edibles worldwide as one of the most popular CBD goods.
Using existing recipes for cookies and brownies allows a manufacturer to save on development time, whilst the development of an effective CBD gummy recipe expands this range of CBD edibles further.
Most gummy recipes are adaptable, allowing for various flavours, colours and shapes to be produced with only minor changes to ingredients and technique. Many also avoid animal products, making them vegan and vegetarian friendly.
Orange County CBD is one company that has embraced this wholeheartedly, having developed a flexible gummy recipe with their multi-award-winning CBD at its core.
Today they offer one of the widest ranges of CBD edible sweets on the market, covering everything from gummy bears and bottles to rings, worms, buttons and more. Having won 2nd place for Best Edible at the 2020 Cannavist Awards, as well as being an eminently recognisable brand with CBD users nationwide, the quality of their CBD edibles seems assured.
Orange County has taken the inherent strengths of CBD edibles and pushed them to new heights.
Although the rise of CBD edibles in the UK has been impactful, new legislation could soon endanger this success.
Since the 1st of April a Novel Foods License is now required to manufacture and distribute edible CBD products in the UK.
Issued by the FSA, the time and resource requirements needed to apply for these licenses is significant and possibly prohibitive for smaller manufacturers. Although it will ultimately raise the overall quality of the UK CBD market, it is possible that many smaller CBD brands will have to shut their doors as these requirements are enforced throughout the year.
Orange County CBD has placed itself in a good position to weather this shift in the market. It has applied for licenses to produce both isolate and distillate CBD, doing its best to ensure that it can continue supplying its full range of CBD edibles.
With the future of CBD in the UK due to change rapidly over the next year and their already prestigious standing amongst CBD users, Orange County CBD may soon become one of the most significant suppliers of CBD edibles in the UK.
To learn more about CBD edibles, head to the Orange County CBD website.
