Harry Kane has been given permission by the Premier League, FA and EFL to sponsor the shirts of Leyton Orient, the club where he began his professional football journey.
The 26-year-old England captain and Tottenham Hotspur star made his debut on loan at Orient against Rochdale on January 7, 2011.
Now Kane has looked to support his old club and in doing so has donated the shirt sponsorship for the 2020/21 season to three great causes.
Orient's home shirt will bear a thank you message to the frontline heroes currently fighting the coronavirus pandemic.
The away shirt will be adorned by Haven House Children’s Hospice while the League Two club's third shirt, will bear the name of Mind, the mental health charity.
This donation will enable the benefactors to receive hospitality, where guests of both Haven House and Mind can spend an afternoon at the Breyer Group Stadium to enjoy Orient in action.
They will also receive huge coverage during the season and 10 per cent of proceeds of each shirt sale will be passed to that charity.
"I was born and brought up only at a couple of miles from the stadium and I am really happy to have the opportunity to give back to the club that gave me my first professional start," said Kane on the deal.
"This also gives me a platform to be able to say a big thank you to the many frontline heroes and charities out there who provide care and support during these challenging times."
Danny Macklin, Leyton Orient Chief Executive added: "What started with a simple idea has escalated into a very unique and emotive shirt sponsorship agreement.
“When we discussed with the England captain Harry Kane and his team at CK66, we all decided that we wanted this to be unique.
“We wanted to say thank you for the exceptional hard work and dedication of the frontline heroes during this pandemic and also bring attention to the other charities out there who have all suffering financial loss due to the pandemic.”
“We are in uncertain and worrying times across the world but thanks to their efforts we will get through this together.”
"Thank you, Harry, for your amazing support and generosity – you are a true role model for the modern game."
Josh Stephens, Orient's Head of Commercial, said: “Further to Danny’s comments, I think every Orient fan has a soft spot for Harry and it’s fantastic that Harry is supporting three extremely worthy causes.
"He is also supporting the club during these challenging times and we are extremely grateful to him and all at CK66.”
"As we all look forward to live football, I for one cannot wait until the O’s run out at the Breyer Group Stadium donning the ‘Thank you frontline heroes’ message."