Ranking every London club's shirt sponsor for the 2019/20 season

It's the time of year when children start giving their parents the puppy-dog eye treatment as new kits are being added to club shops.

With the latest designs come a host of questions: what's the new collar like? How much is it going to cost me? Why is the away kit a grim hybrid of orange and purple stripes?

But there's one thing that stays (almost) constant in this day and age: the shirt sponsor. From giants of the banking world to your local glazier, there are plenty of options available to clubs looking to boost the coffers - but who among London's clubs have the best sponsor for the coming season?

Not rated: Charlton Athletic

We can't rate what is still to be confirmed. Once the Addicks have their sponsor sorted, we'll be on the case.

Until then...

11. Leyton Orient - Dream Team

We don't really want to bash Leyton Orient on their first year back in the English Football League but come on.

You can't really be sponsoring a lower-league side and call yourself Dream Team without evoking the namesake footballing drama of Sky One fame.

The only way to climb up this table? Bring Karl Fletcher on board.

Jordan Maguire-Drew of Leyton Orient during the FA Trophy Final (Image: George Wood/Getty Images)

10. Crystal Palace - ManbetX

What can you say about ManbetX? Three separate logos other than the actual company name. Way too much going on, detracting from what could be a nice shirt.

Less is usually more when it comes to shirt sponsors, and this is a perfect example of why.

Michy Batshuayi (Image: Sebastian Frej/MB Media/Getty Images)

9. Spurs - AIA

A red sponsor on a Spurs shirt? What are they thinking put an Arsenal-esque shade on the front of the jersey like that?

It doesn't look awful, especially on the away shirts when you can have a different colour, but it doesn't sit right with us.

Kieran Trippier and Christian Eriksen during the win over Brighton & Hove Albion (Image: James Williamson - AMA/Getty Images)

8. Fulham - Dafabet

A run-of-the-mill type of shirt sponsor, really.

Wouldn't be so bad but the use of both the company name and a logo right next to it is a bit insistent.

Wasn't really helped by last season's kit, which looked a bit like a gastric band.

Ryan Sessegnon celebrates during the Premier League win over Brighton & Hove Albion (Image: Clive Rose/Getty Images)

7. Arsenal - Emirates

You could forgive Emirates for giving up on Arsenal - much like their owner has - but no, they're still there years after sponsoring the stadium.

An uncharitable view would cast them in with the rest of north London's red half, seemingly stuck in a rut and unable to move forward.

Maybe they're just loyal? Who knows. Nice kit this year, at least.

Alexandre Lacazette in the new Arsenal home shirt (Image: Footy Headlines)

6. West Ham - Betway

A big logo, but not one that gets in the way and has a nice bold, curvy font.

Would probably be lower on the list were it not for the stunning new Hammers kits that it features on.

Has a sponsor ever looked so good on a shirt as Betway does on the new away kit? Well yes it has...

New West Ham signing Pablo Fornals in the 2019/20 Hammers away kit (Image: Arfa Griffiths/West Ham United via Getty Images)

5. Chelsea - Yokohama

Remember that all white Chelsea away shirt with Yokohama emblazoned across it? That looked better than the new West Ham one.

Now, it's not quite the iconic Inter Milan-Pirelli partnership that evokes memories of the original Ronaldo bewitching and tormenting defenders in the late 90s, but Chelsea's deal with the tyre manufacture is at least a break from the monotony of betting giants.

And the 'Tyres' on the second line does have a sort of "go faster" slant to it which we feel is rather snazzy.

Cesar Azpilicueta in Chelsea's 2019/20 home kit (Image: Richard Heathcote/Getty Images)

4. AFC Wimbledon - Sports Interactive

It would be extremely hypocritical of the football.london staff not to celebrate Sports Interactive, especially as marathon Football Manager sessions defined our (lack of) social lives at university.

The fact that they have stood by Wimbledon since their rise from the flames only makes their relationship with the club even more special.

But mainly they're this high because we love FM.

Joe Pigott of AFC Wimbledon is challenged by Mahlon Romeo of Millwall (Image: Marc Atkins/Getty Images)

3. QPR - Royal Panda

If you don't think of a panda queen wearing a crown surveying her park rangers every time you see this sponsor on a QPR shirt we can't help you.

Josh Scowen looks on dejected after the final whistle QPR are beaten at home by Bristol City. (Image: Naomi Baker/Getty Images)

2. Brentford - EcoWorld

Helping the club to build a new ground, a new location for Brentford's Community Sports Trust and a load of new homes as well as becoming their new shirt sponsor for the season. What's not to like?

And the logo looks nice on the new shirts. A decent font, fitted well against the stripes unlike some block effects.

Brentford launch their new kit (Image: Brentford FC)

1. Millwall - Huski

No not the dogs.

Huski make hot chocolate and as such are probably the best sponsor any team in the EFL has ever had, except for that boiler company at West Brom.

The "ultimate chocolate drink for adventure and expedition" - what more appropriate choice for away fans making that daring trip to Bermondsey for a visit to the notorious surrounding of the New Den?

They claim to be a lifestyle and not only a product, which fits closely with the general football.london opinion on hot chocolate - the most underrated of hot drinks - and Huski even have a cold hot chocolate drink that confuses and excites us in equal measure.